Fall 2024

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Using Golf and Country Clubs to Promote Health, Fitness, and Wellness

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Abstract: Participation in golf has increased in recent years exceeding 45 million participants (NGF, 2024) thus expanding the need to support members and patrons in new ways. To exceed financial and operational goals, a greater focus on health and wellness extends the playing years of members while offering expanded programs consequently increasing revenues and the use of club amenities. The PGA of America Golf Operations Manual (2022) teaches that the coordination between departments is critical for facility success. Effective utilization of a golf facility’s strategic business units improves the quality of life of golfers while reducing the risk of mismatched diseases such as type II diabetes, cardiovascular disease, and cancer, and Alzheimer’s through increased physical activity and improved diets. This article addresses how golf and country clubs can promote health, fitness, and wellness to a diverse population of golfers consequently adding value for both parties.

This is accomplished by examining the golf club’s unique position to support participants in the six dimensions of wellness identified by the National Wellness Institute and Dr. Bill Hettler (1976) along with the club’s strategic business unit’s ability to support players physical activity level, dietary needs, and wellbeing.

Keywords: golf clubs, country clubs, health, fitness, wellness

Discover how golf and country clubs can support health, fitness, and wellness through various amenities and programs. Learn how these clubs can help you improve your overall well-being.